Progressive Web Apps are becoming the new standard for building amazing experiences on the web. E-commerce businesses all over the world, starting with Alibaba, have already proved that having a PWA will greatly improve conversions and interactions rates. WordPress’s popularity makes it the perfect candidate for powering / sustaining this new wave of web development. The WordPress REST API has opened the door for separating content from UI/UX, allowing us to create engaging apps for the web. It’s up to the community to accept the challenge and steer both WordPress and the web in a “progressive” direction.